Growth Marketing & Fractional CMO Services
Discover a clear path to real growth.
Marketing strategies built for where you are - and where you’re going.
Hi! I’m Kinsey.
I’m a growth marketing consultant and fractional CMO. I help technology companies build sustainable marketing programs that scale organically.
For 6+ years, I worked as the Head of Marketing for a B2B, SaaS-based FinTech startup. After that company was acquired by a PE firm out of San Francisco, I began freelancing to help startups and small businesses level up their marketing.
Today, I work with technology companies to create tailored, high-impact growth strategies. My mission is to help entrepreneurs do well while doing good.
When you’re ready to build marketing momentum and put your company on the map, I’ll be here to help.
Services & Pricing
My clients are mission-driven, future-focused tech startups who move fast. We’re a match because I’m speedy, skilled, and just as good at creating strategies as executing them. Here’s how I can help:
Growth Marketing Strategy
Content Strategy
Search Engine Optimization
Email Marketing & Conversational Sales
Marketing, Sales, and Customer Success Alignment
Resume
I'm an experienced marketer who got my start developing and implementing inbound content strategies and conversion optimization techniques for startups. In practical terms, that means I can write and edit almost anything, I'm always thinking about how the brand serves the lead, prospect or customer, and I love the numbers.
Before going independent, I led marketing for a SaaS-based FinTech startup after building the program from scratch. In 2019, I launched a consultancy to help startups discover a clear path to growth.
Experience
Founder & Fractional CMO for Hire
The Lane Collective
April 2019 to present
Marketing Strategist (Freelance)
KnowCap Interactive
March 2020 to present
Head of Marketing & Sr. Content Strategist
TRUPOINT Partners | Promoted from Marketing & Communications Strategist (2014-2017)
2017 - 2019
Certifications
Inbound Certification, HubSpot (2022)
Web Development Basics Bootcamp, Codecademy Ready (2016)
Content Marketing Crash Course Certificate, Marketing Profs University (2015-2016)
Education
B.A. Journalism and Mass Communication
UNC-Chapel Hill
Fall 2009 to Spring 2013
Proficiencies
Writing, Editing & Design
Adobe Creative Cloud, Microsoft Office, Apple iWork, AP Style, Squarespace, WordPress, Canva, Vimeo, basic HTML and CSS
Marketing & Sales
HubSpot, Salesforce, Google Analytics, Google Ads, Google Search Console, Ahrefs, Moz, Mailchimp, Flodesk, Active Campaign, Zendesk, LogMeIn Suite
Community & Collaboration
Slack, Social Media, Basecamp
Languages
English, German (intermediate)
Testimonials
“I have lots of conversations about my business, but typically get zero constructive feedback. Kinsey gives me direction, and helps me focus my time and energy on the right things.”
“You know you’re worth 10x what you’re charging, right? You’re the only person I’ve hired so far who creates less work for me.”
“Kinsey was fantastic at taking the time to understand not only the project at hand but how it fit into our overarching strategy as a company.
She was great at listening and then clarifying to assure what she was going to create was accurate and meaningful. She was great at taking feedback and turning that feedback into a deliverable. We really enjoyed working with her and have already hired her for another project.”
“Kinsey is pure talent! The refinement of Perkies’ ‘Reason for Being’ will truly differentiate my brand, and The Lane Collective’s synthesis of the brand values and vision was unparalleled.
She has a way of taking my spoken thoughts and turning them into beautiful brand essentials that will be woven into every part of the Perkies brand, from the packaging to the digital strategy, and most importantly, to the standard my company will hold itself to going forward.”
